18 Impressive Examples of AI in Marketing Social Media Strategies Summit Blog

Therefore, MPGS selected an AI-powered platform, Crayon, for obtaining a perspective of competitors to offer accurate predictions of potential threats. The applications of Phrasee for managing their email marketing content helped FARFETCH in achieving better results. As a matter of fact, the luxury fashion retailer achieved a growth of 38% in average click rate. You can notice an innovative approach regarding how to use AI in marketing with such examples.

All you need to do is add your basic business info and link it to the messengers that you use. It works on most of the popular messengers including Facebook Messenger, WhatsApp, Instagram, Telegram, and LINE and also includes a widget for websites. For marketers that want to leverage conversational marketing, there’s Chatfuel. Since it was started in 2015, it has helped more than 7 million businesses to send billions of messages each month. Get the tone wrong and you run the risk of offending your target audience.

How GoPro leverages user-generated content (UGC) to create viral marketing campaigns

AI can be a complicated concept to grasp, and even if you do understand it, it’s not always clear how it fits into your marketing strategy. It’s been said that AI can automate almost any task, but this isn’t always true. The goal of AI is to automate tasks that require human judgment or creativity, freeing up your employees’ time so they can focus on more complex tasks. Another advantage is that using AI in marketing can help improve your relationship with your customers. This will save your marketing team time and money, allowing them to work more efficiently and increase profits.

• AI is also used for predictive analytics–the ability to predict future outcomes based on historical data.
• Now that you’ve read this article, perhaps you’ve found a specific AI prompt that will be helpful in your work as a marketer or entrepreneur.
• It shows the benefits of AI in marketing for the apparel and fashion industry for personalizing social media content.
• Therefore, MPGS selected an AI-powered platform, Crayon, for obtaining a perspective of competitors to offer accurate predictions of potential threats.

“Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. So when I want to flesh out an idea, the world’s smartest marketing strategist is in my pocket at all times,” she says. “Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

Classify customer support tickets.

With Digital First AI, you can generate graphics for all social media channels, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more, in just a few clicks. The best submissions were displayed on digital billboards in New York and London. Coca-Cola sees many applications of AI, including content creation, hyper-personalization, and two-way conversations with consumers. ‍Heinz and Rethink Ideas launched an ad campaign with visuals generated entirely by artificial intelligence.

The tools can also provide businesses insight into an audience’s viewing behavior. This data will help you understand where and why viewers stop watching business videos and which video content makes viewers purchase. AI is being increasingly used in account-based marketing to improve targeting, personalization, and engagement rates. One example of AI in account-based marketing is LeanData’s lead-to-account matching tool, which uses AI to match leads to the right accounts, resulting in a more effective targeting strategy. The 4 P’s (Product, Price, Promotion, and Place) is a framework that helps businesses to create a comprehensive marketing strategy by focusing on the essential elements of their product or service. These tools use natural language processing (NLP) algorithms to analyze product features, benefits, and user reviews, ensuring that your descriptions resonate with your target audience.

Ways New Data Cloud Features Help You Personalize Ads

Ada is an innovative AI technology provider based in Toronto that offers a fully-tailored platform designed to plug into a business’s existing tools or tech stack and offer automated customer support. Due to the success of the initiative, Sephora now offers its very own chatbot-powered shopping service via Facebook Messenger as it continues going from strength to strength. Hopefully these AI prompt examples for marketers are helpful to you. But don’t forget that even with AI tools at your side, you still need the power of human ingenuity and experience for your marketing to work. It can also provide you with insights into what’s working and what isn’t, so you can make data-driven decisions and predict future outcomes. McDonald’s uses AI-powered chatbots to help customers place their orders and answer their questions.

Email has become one of the top marketing communication tools thanks to its incredibly high ROI of an estimated $36 for every $1 you spend. Email is also one of the easiest ways to contact your target audience directly, and many consumers now cite it as their preferred way to interact with brands. It’s low-stress for them and has an impressive conversion rate for you. Consolidated interactions across the customer journey will help marketers tailor campaigns. For instance, in the prospecting phase, a unified profile helps differentiate between leads in the awareness and decision-making stages, ensuring prospect drips are finely tuned to specific preferences. Unlike these mass messaging methods, drip marketing delivers a sequence of targeted, personalized messages to prospects or customers over time.

Prompt #12 and #13: Content idea generation

There are reasons to believe that AI is here to solve tasks and will never replace human teams in marketing. Naturally, marketing leaders have the challenge of convincing teams that their jobs are safe. Perhaps the key to overcoming the challenge of hampering creativity is marketers using these tools to get creative juices flowing. Marketers can use Murf AI’s voice cloning service to create an exact clone of their favorite voice and use it across all their marketing channels. They can use the service to create a brand voice that can become the ‘voice’ of their business.

In these AI in Marketing examples, you learned how brands, even the biggest ones like Nutella, Volkswagen, Netflix, etc., are winning in their marketing strategies with artificial the responsibilities of your marketing operations can make a huge difference and yield astonishing results. If your marketing strategy needs revamping, it’s time to incorporate AI.

Toolkits:ChatGPT Prompt Guide for your Digital Marketing Plan

Read more about AI For Examples here.